Shopping is everyone’s favourite. It is an all-time stress reliever. Have you ever experienced the huge shopping fest of Dubai? Do discounts and offers delight you? Retail Therapy is shopping of products with the primary motive of improving the buyer’s mood. Usually when people are sad or depressed or feel things aren’t going the way they want, they resort to shopping. This may sound absurd, doesn’t it? How can one be delighted by spending money on unwanted products? But trust me, this is a real mood changer for a lot of people. Just as some people listen to music or go for a jog when they are stressed, some of them pamper themselves by a little extra shopping.
Retail Therapy has proved to improve the mood of a lot of people. However, when this shopping becomes too much and beyond budget it causes negative effects. Sometimes, without having any cash in hand people buy the products on credit and are unable to make the payment on the due date. Thus, the method which was used to reduce the stress is actually adding to the stress. A person has to be very cautious while shopping. Just because one CAN buy a product doesn’t mean one SHOULD buy it. We all have been there, after a long and tiring day at work just browsing through the web and buying things we like.
- Mood Changer
The basic purpose of retail therapy is mood changer. By changing one’s look and buying fascinating products a person can switch from a cranky mood to a delighted one within minutes.
If you have a set budget in mind and you don’t exceed it, then retail therapy is surely a cheaper method to reduce your stress. It is often considered that shopping is cheaper than a psychiatrist.
- Easy Access
Shopping can be done anywhere and anytime. Online shopping can be done 24/7. Shopping malls and stores are widely spread giving the buyer a huge variety to reduce their stress.
A coin has 2 sides, doesn’t it? Similarly Retail therapy has its own disadvantages.
Excessive and over shopping is not good. Shopping once in a while for reducing stress is acceptable, but going on and on without a limit proves to be harmful. It should not become a habit.
- Huge Debt
Shopping without a budget can empty one’s pocket. If a person does not know where to stop and set his limits he/she may fall in huge debts in the future.
- Unwanted products
Sometimes you may end up buying unnecessary and unwanted products. The product may seem useful and attractive but is not of any actual use.
Some ways to reduce retail therapy
- Set a budget
The first and the most important thing to do is to set a budget for shopping. Carry only the amount you need for shopping and leave the rest home so that you don’t over spend.
- Find another hobby
Try finding another hobby which gives you the same pleasure as shopping and helps you reduce your stress.
- Unfollow and Delete
Unfollow the pages and emails of your favourite brands and delete the shopping apps once you have exceeded your budget.
- Target budgeted products
Rather than going to malls and expensive stores switch to smaller shops or road side shopping. As a result of which you will end up spending less and getting more.
In the recent time there has been a great shift of retail therapy from offline to online. Nearly 68% of Indians buy apparel online. 52% of the Indians prefer shopping online as it is an instant stress buster due to its easy access and 24/7 availability. Therefore, retail therapy if done with a proper plan and budget is certainly a cost-effective method to reduce your stress otherwise it will add up to you stress