Toyota Unveils Limited-Edition Prestige Pack for Hyryder With Bold Exterior Enhancements
Toyota rolls out a limited-time accessory upgrade called the Prestige Pack for its Urban Cruiser Hyryder, adding premium chrome accents to all variants.
Toyota Adds Shine to the Hyryder With Prestige Pack
Toyota has unveiled a newly curated set of add-on accessories exclusively for its well-received Urban Cruiser Hyryder SUV. Dubbed the “Prestige Pack,” this dealer-installed upgrade aims to elevate the SUV’s appearance with stylish exterior add-ons. Offered for a short duration, this accessory bundle—priced around ₹23,000—can be fitted to any Hyryder variant, whether petrol or hybrid.
While this new bundle doesn’t change anything mechanically, it adds to the visual appeal of the vehicle, making it stand out without affecting performance or cabin features. This strategy caters to buyers seeking personalization options straight from the showroom.
What Does the Prestige Pack Include?
The Prestige Pack brings a collection of chrome-heavy accessories focused entirely on enhancing the SUV’s outer appearance. The upgrades include premium door visors with stainless steel inserts and a prominent hood emblem that adds character to the bonnet.
The side profile receives additional flair through the inclusion of fender embellishments and full body cladding, giving the SUV a bolder stance. At the front, there’s a garnish for the bumper and stylish chrome outlines for the headlamps, adding a refined touch to the front fascia.
Moving to the rear, the enhancements continue with a chrome garnish on the tailgate, bumper, and rear lamps. Even the back door receives a decorative touch, contributing to a more premium and cohesive design language.
Altogether, these additions combine to provide a distinctive, polished look that enhances the Hyryder’s presence on the road—something particularly appealing in the design-conscious compact SUV segment.
Available Across All Petrol and Hybrid Variants
What makes the Prestige Pack particularly attractive is its wide applicability. It’s not restricted to any specific trim or engine type, allowing customers across the entire Hyryder lineup to benefit from this cosmetic upgrade. Whether you’re opting for the entry-level petrol variant or the top-end strong hybrid model, the full set of accessories can be installed without any compatibility issues.
This flexible offering ensures that both budget-conscious buyers and premium-seeking customers have the opportunity to customize their Hyryder without the need to choose a different variant or depend on aftermarket installations.
No Mechanical Changes, Same Engine Options
The Prestige Pack is purely cosmetic. The SUV’s core mechanical setup—including its engine and transmission—remains entirely untouched by this update. Toyota continues to offer the Urban Cruiser Hyryder with a choice of three powertrain options.
Leading the lineup is a 1.5-litre, four-cylinder petrol unit with natural aspiration, delivering 101 bhp and available with either a 5-speed manual or a 6-speed automatic torque converter gearbox.
The second is a fuel-efficient strong-hybrid setup, delivering 114 bhp using a petrol-electric combination. This variant features an e-CVT automatic gearbox and is well-suited for buyers prioritizing mileage and urban comfort.
Finally, for those seeking better traction and off-road capability, there’s an all-wheel-drive (AWD) version available. This setup is available exclusively in the manual transmission variant paired with the mild-hybrid petrol drivetrain.
Part of Toyota’s Strategy to Offer More Personalisation
By rolling out the Prestige Pack, Toyota is clearly leaning into the growing demand for factory-end customisation options in India. More and more car buyers today look for vehicles that reflect their personality, and aesthetic add-ons have become a key trend—especially in the compact SUV space.
Rather than launching a completely new variant or special edition, this limited-time accessory bundle offers an easy way to refresh the model and attract buyers without significant production changes. It also helps Toyota keep the Hyryder competitive in a segment where visual upgrades and small details can sway purchase decisions.
Staying Ahead in a Highly Competitive Market
India’s compact SUV segment is marked by fierce rivalry among automakers. The Hyryder faces tough competition from other popular models like the Hyundai Creta, Kia Seltos, and the Maruti Suzuki Grand Vitara. All these rivals have either been recently updated or offer wide variant choices with distinct styling elements.
With the Prestige Pack, Toyota is using a smart and cost-effective method to give the Hyryder a fresh identity in the eyes of prospective customers. While it doesn’t bring any performance upgrades or feature additions, the cosmetic boost might just be enough to grab attention in showrooms.
Moreover, since it is a dealer-level installation, customers can add the pack during the purchase process without waiting for special editions or factory upgrades.
Final Thoughts
Toyota’s launch of the Prestige Pack for the Urban Cruiser Hyryder arrives as a strategic response to shifting buyer tastes, offering a timely visual refresh. Priced at around ₹23,000, the accessory package includes a suite of exterior chrome embellishments, body cladding, and branded details that enhance the SUV’s premium look.
It’s available across all variants—petrol and hybrid—and doesn’t require any mechanical alterations. While performance remains unchanged, the package caters to modern buyers who value design, exclusivity, and on-road presence.
As visual enhancements increasingly sway purchase choices in the compact SUV space, this strategic update enables Toyota to keep the Hyryder appealing amidst intensifying market rivalry. Overall, it’s a stylish yet practical update that enhances buyer appeal without burdening production costs.
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The image added is for representation purposes only