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Maruti Suzuki sets the target of regaining 50 percent auto market share in India

Maruti Suzuki sets the target of regaining 50 percent auto market share in India

Maruti Suzuki sets the target of regaining 50 percent auto market share in India

 

Maruti Suzuki is considered as the largest automaker in India. It aims to regain 50 percent of its market share in the Indian passenger vehicle segment by the year 2030. 

 

Market share of the company

In the financial year 2019, the company had a market share of 50 percent in the Indian auto market. In the last few years, it faced strong competition from its peers like Kia, Tata, and Hyundai. In recent times, the company recorded a market share of about 41.6 percent in India.

 

Performance of the company in 3QFY25

The company was successful in achieving its revenue and profit targets due to better sales portfolio, quality, and better condition of exchange rates. However, the company recorded a contraction in achieving its volume sales growth. It was driven by contraction in its market share in the Indian auto market and also strong competition in the EV sector. 

 

Roadmap of Maruti Suzuki

The company’s mid-term management plan is to accelerate the production capacity to around 4 million units per annum which will be twice its current production capacity.  It targets to become the top auto manufacturer in the domestic market, export segment, and also in the Electric Vehicle (EV) segment in the upcoming five years. To put this plan in implementation, the company is developing two production facilities in Gujarat and Kharkhoda. 

Maruti Suzuki highlights that India is a crucial market for automakers. It will continue to progress in the future as well. It will act as an engine for the progress of Suzuki in the future. In recent times, the auto industry is recording a highly competitive environment and also rising demand of consumers for high quality of equipment, services, and product functions in their vehicles. 

SMC, a parent company of Maruti Suzuki main focus is to expand product portfolio and develop its capabilities in order to meet the preference of the Indian auto market. The company plans to expand and improve its product portfolio in terms of medium and large Sport utility vehicles (SUVs) and Multi-purpose vehicles (MPVs). It also focuses on quick development and launching of affordable vehicle segments in the market which will satisfy the consumer preferences.

The company plans to launch vehicles in various segments like battery electric vehicles, hybrid electric vehicles, CNG vehicles, and fossil fuel vehicles. It will be designed and manufactured as per the geographic conditions and consumer preference in various regions of India.

 

Launch of e Vitara

In the month of January 2025, the company launched its first BEV e Vitara at the Bharat Mobility Global Expo 2025. It is set to be sold in both domestic and international markets.  Further, the company plans to launch about 4 BEV auto models by the financial year 2030. Its peer companies like Tata Motors already have a strong market and portfolio in terms of EV models. This entry of Suzuki in EV is considered to be a late entry. Despite this, it is important to understand that India’s EV market is still in the growing phase compared to other nations in the world. The company aspires to achieve a strong position in the EV market with the advantage of a large consumer base and extensive network of touchpoints.

 

The company will join hands with FinDreams, which is a subsidiary company of China’s BYD for the purpose of purchasing batteries for its EV model vehicles. In the upcoming years, it plans to localize the production which will align with the progress in the EV market. 

 

It also has plans to upscale the Nexa into a premium brand and Arena addressing a broader customer base. This will help in achieving the company’s goal to adhere to better customer experience. 

 

Collaboration with Toyota

Maruti Suzuki’s strategic collaboration with Toyota continues to remain strong by working as equal partners and competitors. Both the companies plan to create a carbon-neutral space with cooperation and aims to progress in the future. The company has the goal of achieving carbon emission reduction of around 42 percent by the financial year 2030.

 

Future Outlook

The company aims to achieve market share of 50 percent in the Indian market by the year 2030. Additionally, it targets operating profit margin of higher than or equal to 10 percent and return on equity of higher than or equal to 15 percent in the initial half period of the 2030s.

 

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Larsen & Toubro recorded strong revenue and PAT growth with highest quarterly orderbook in 3QFY25

 

 

 

 

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Maruti Suzuki India to hike prices from Feb

Maruti Suzuki India to hike prices from Feb

Overview
The market leader in automobiles, Maruti Suzuki India, declared on Thursday that it will begin raising prices for a number of models by up to Rs 32,500 on February 1, 2025. This change is a reaction to the rising operational and input costs the business has been dealing with. This decision comes after the corporation said in December 2024 that it will raise prices by up to 4% in January 2025 in order to offset growing expenses. Each model has a different rise in magnitude.

Price Hikes on Specific Models
The company is unable to pass on part of the higher costs to the market, despite its dedication to cost optimization and minimizing the impact on customers, according to the regulatory filing.

The company’s small car, the Celerio, would experience an ex-showroom price hike of up to Rs 32,500 under the new pricing, while the luxury variant, the Invicto, will see a price increase of up to Rs 30,000. The price of Swift will increase by Rs 5,000, while that of the company’s well-known Wagon-R model will increase by up to Rs 15,000. Price increases of up to Rs 20,000 and Rs 25,000 would be implemented for the SUVs Brezza and Grand Vitara, respectively.

According to the filing, the Alto K10 and S-Presso, two entry-level small cars, will see price increases of up to Rs 19,500 and Rs 5,000, respectively. It further stated that the price of the premium small model Baleno, the compact SUV Fronx, and the compact sedan Dzire would increase by much to Rs 9,000, Rs 5,500, and Rs 10,000, respectively. Currently, the company offers a variety of automobiles, ranging from the entry-level Alto K-10, which starts at Rs 3.99 lakh, to the Invicto, which costs Rs 28.92 lakh.

Maruti Suzuki Past Sales Record
The company revealed that overall passenger vehicle sales increased significantly from 134,158 units sold in November 2023 to 141,312 units sold in November 2024. With 144,238 sold domestically, 8,660 sold to other original equipment manufacturers (OEMs), and 28,633 sold abroad, the total number of vehicles sold was 181,531.

Maruti Suzuki India Ltd. announced that its total wholesale sales in December 2024 increased by 30% to 178,248 units from 137,551 units in the same month the previous year. According to a regulatory statement from Maruti Suzuki India, total domestic sales, including light commercial vehicle sales and deliveries to Toyota Kirloskar Motor, were 132,523 units last month, up 24.44 percent from 106,492 units in December 2023. Further, domestic passenger vehicle (PV) sales increased by 24.18% to 130,117 units in December 2024 from 104,778 units in the same month the previous year.

Sales of small cars, including the Alto and S-Presso, increased to 7,418 last month from 2,557 during the same period last year. In a same vein, sales of small cars including the Baleno, Celerio, Dzire, Ignis, Swift, and WagonR increased to 54,906 units from 45,741 units in December 2023. According to the firm, sales of utility cars, including as the Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, and XL6, increased to 55,651 units in December 2024 from 45,957 units in the same month the previous year. Ciaz mid-sized sedan sales decreased to 464 units from 489 units in December 2023.

According to MSI, its exports in December increased to 37,419 units from 26,884 units in the same month the previous year.

Q2 Results were largely flat
Maruti Suzuki India’s Q2 FY25 net profit of Rs 3,069 crore fell 17.4% year over year, falling short of the Rs 3,710 crore forecast. Revenue met the Bloomberg estimate of Rs 37,229 crore, up 0.4% year over year to Rs 37,203 crore. EBITDA dropped 7.7% from the same time last year to Rs 4,417 crore, which was also less than the Rs 4,712 crore expectation. At 11.9%, the EBITDA margin decreased 100 basis points year over year. A significant increase in tax outgo, which increased to Rs 1,015 crore in Q2 from Rs 67 crore in Q1 of last year, was the main cause of the decline in profit.

Maruti Suzuki Share Price History
Over the past five sessions on the NSE, Maruti Suzuki India Ltd.’s shares have essentially remained unchanged, down 0.74%. The stock price has increased 9.67% in the last six months, while shares have increased more than 20% on the NSE in the last year. On January 24, Maruti Suzuki India’s stock fell 0.80% during the day to a low of Rs 11,949.35 a share. At 23,092.20, the benchmark Nifty 50 was down 0.49%.

Q3 Result Date announced
The results for the quarter that concluded on December 31, 2024, will be released shortly by Maruti Suzuki India Ltd. The biggest automaker in the nation, Maruti Suzuki India, offers a variety of sedans, hatchbacks, MUVs, and SUVs. The company wants to be the top EV manufacturer in the nation and recently unveiled the eVitara, its first electric vehicle. Maruti Suzuki was founded in 1981 and is currently valued at about Rs 3.75 lakh crore. The stock exchanges have previously been notified by the business of the release of its Q3 results.

In an exchange filing on January 13, Maruti Suzuki India stated that its board of directors will meet on Wednesday, January 29, to approve and announce the financial results for the quarter ending in December 2024. In a stock exchange filing, the firm announced that its board of directors will meet on Wednesday, January 29, 2025, to review and approve, among other things, the unaudited financial statements for the quarter that concluded on December 31, 2024.

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Tiny Titans: Grand Re-Entry of Small Cars

Tiny Titans: Grand Re-Entry of Small Cars

Tiny Titans: Grand Re-Entry of Small Cars

Industry experts predict a strong resurgence for small cars in India’s auto market, despite recent SUV dominance. Several factors point to a resurgence in demand for small cars, including a recent surge in two-wheeler sales indicating improving sentiment at the entry level of the personal mobility market, an expanding pool of two-wheeler owners looking to upgrade to four-wheelers, and the need for affordable and efficient mobility solutions in metro cities and urban areas. Small car segment to gain development by 2026, expert says.

Maruti Suzuki, India’s car market leader which previously relied heavily on small cars, is expected to expand its portfolio of such models beyond the Alto. The company plans to offer a mix of petrol, CNG, and electric options, with reports suggesting they are already testing small electric vehicles. Maruti Suzuki’s chairman, RC Bhargava, emphasized the company’s commitment to small cars at a recent annual general meeting, Bhargava emphasized the importance of affordable small cars in India’s economic landscape. Despite a temporary dip in demand, he projected a revival of the small car segment by the end of fiscal year 2025-26.

The small car segment’s market share in India has declined significantly over the years, dropping from around 50% two decades ago to just 3.24% currently. This decline coincided with a sharp increase in average vehicle prices, rising from Rs 3.48 lakh in 2019 to Rs 6.98 lakh. Increased prices, driven by BS-VI emission compliance and required safety upgrades, are believed to be key factors in the market’s downturn. Among auto manufacturer Tata Motors and Datsun abandoning small car segment. However, the increasing congestion in city roads and limited parking spaces are causing small cars to regain Favor among buyers.

Today’s small car buyers have diverse drivetrain choices beyond just petrol, including CNG and electric options, contrasting with the limited fuel selections of the past. MG Motors’ compact EV, Comet, has already attained success in the price-sensitive market segment. Satinder Bajwa, chief commercial officer at JSW MG Motor, emphasized the crucial role this segment plays in making car ownership more accessible across cities, especially as urban populations expand, and traffic congestion intensifies.

Experts suggest that increased model diversity and government incentives, especially for EVs, could revitalize the entry-level vehicle market. The shift in consumer behaviour towards using financing options to upgrade lifestyles is expected to be a key factor in the segment’s revival. Ravi Bhatia, president of Jato Dynamics, suggests that automakers need to leverage electric powertrains, modular platforms, and lightweight materials to offer well-packaged vehicles with lower total cost of ownership.

Dealers emphasize that government support to make vehicles affordable is crucial for driving growth in this segment. Dealer Nikunj Sanghi proposes GST cuts and scrappage-based upgrades to boost small car sales. Maruti Suzuki’s Bhargava also notes that rising rural incomes will help narrow the affordability gap, and government recognition and action to support the sector could accelerate this process.

The revival of the small car segment is not just a matter of market dynamics but also a reflection of changing urban needs and environmental concerns. As cities grapple with pollution and congestion, small cars, especially electric ones, offer a more sustainable and practical solution for personal mobility. The success of models like the MG Comet demonstrates that there is a market for well-designed, affordable small cars that cater to urban needs.

In conclusion, while the small car segment has faced challenges in recent years, a combination of factors including changing urban landscapes, technological advancements, and potential policy support point towards its resurgence. As automakers adapt to these new realities and consumer preferences, the small car segment in India appears set for a renaissance, potentially reshaping the country’s automotive landscape once again.

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Maruti Suzuki Pioneers Small-Town Sales with Arena Satellite Concept

Maruti Suzuki Pioneers Small-Town Sales with Arena Satellite Concept

Maruti Suzuki, the biggest automaker in India, is breaking new ground in order to take advantage of the potential of the semi-urban and small-town markets. The company recently disclosed its goal to broaden its reach by building Arena Satellite showrooms in order to further penetrate areas where conventional full-sized showrooms would not be feasible or financially viable. This action shows Maruti’s commitment to upholding its dominance in the Indian auto market as well as its keen understanding of the shifting needs and tastes of consumers residing in smaller towns.

For many years, Maruti Suzuki has been at the forefront of the Indian auto industry, gaining trust from drivers with its trustworthy, affordable, and fuel-efficient cars. Urban markets are very close to saturation, especially in tier-1 locations. Meanwhile, the need for vehicles is increasing in smaller towns and semi-urban areas due to increased salaries, changing lifestyles, and improved infrastructure. In these locations, there is a growing trend of individuals buying their first vehicles and upgrading from two-wheelers to four-wheelers.

Maruti Suzuki’s plan to focus on these tiny communities is backed by a lot of facts. According to recent surveys, non-metropolitan areas make up about 40% of the company’s total revenues. This figure is expected to increase as long as the economies of these regions continue to grow. Maruti Suzuki is adding Arena Satellite stores in an effort to capture a larger share of this growing industry.

The Arena Satellite showrooms showcase a novel approach to auto sales. Unlike conventional dealerships, which need substantial investments and floor space, these satellite showrooms are compact, cost-effective, and strategically placed to maximise exposure and accessibility. The goal is to get traction in unexplored or underdeveloped areas without having to pay the hefty overhead costs associated with traditional dealerships.

The Swift, WagonR, and Baleno—Maruti Suzuki’s best-selling models—will be the focal points of these stores. To enhance the consumer experience, digital interfaces and virtual reality equipment will be implemented in the showrooms. This would allow potential buyers to realistically investigate several car models, features, and personalisation options.

For customers in smaller areas, the opening of Arena Satellite showrooms offers a number of benefits. Its main purpose is to make Maruti’s range of vehicles and services easier to access, which in turn brings the brand closer to the customer. Buyers may now visit a nearby satellite showroom to get more information about the products, schedule a test drive, and make an informed decision without having to travel far to the nearest store.

By employing this tactic, Maruti Suzuki may be able to reduce the costs associated with establishing and running large dealerships. Additionally, it makes the business more adaptable and sensitive to the needs of the regional market. Maruti can maintain its position as a big player in smaller markets without having to make significant expenditures by using digital technology to reduce expenses. Moreover, it is expected that Maruti’s consumer engagement and brand loyalty will increase with the opening of the satellite stores. By providing a seamless and personalised experience, Maruti seeks to build long-lasting relationships with its customers, which are crucial for repeat business and brand advocacy.

A major component of the Arena Satellite showroom idea is digital transformation. With the help of Digitalization and Advance Technologies these showrooms will be able to provide customers a better & Modern Experience. For example, customers may use interactive displays to compare different models, customise their cars, and even go on virtual test drives. Younger consumers find this digital-first strategy especially appealing since they are more tech-savvy than older customers and they appreciate innovation and convenience. Furthermore, given that consumers seek for online and digital connection throughout the whole car-buying process, it aligns with the broader trend of digitalisation in the automotive industry.

Maruti Suzuki’s strategy to expand into semi-urban and small town markets might eventually set a new benchmark for the car retail sector. Should it show to be successful, more manufacturers may decide to adopt it, which would transform the Indian car retailing landscape. The Arena Satellite showrooms demonstrate Maruti’s commitment to innovation and customer-centricity, as well as the company’s adaptability in adapting to changing market conditions.

To summarise, Maruti Suzuki’s strategic and audacious choice to establish Arena Satellite stores is aimed at capitalising on the growing demand in India’s smaller cities and suburbs. The firm is in a solid position to maintain its market leadership and continue on its present growth trajectory because of its focus on these expanding sectors. As the Indian automotive market evolves, Maruti’s innovative approach may impart valuable knowledge to other industry players by emphasising the need of being accessible and well-versed in client needs.

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Toyota's Bid to Badge Engineer Jimny and Swift Faces Rejection from Maruti Suzuki

Toyota’s Bid to Badge Engineer Jimny and Swift Faces Rejection from Maruti Suzuki

Maruti Suzuki has firmly rejected Toyota’s proposal to badge engineer two of its iconic models, the Jimny and Swift, citing their integral role in the brand’s identity. While the two automakers have previously collaborated successfully on models like the Baleno and Glanza, Ertiga and Rumion, and Grand Vitara and Urban Cruiser Hyryder, Maruti Suzuki is adamant about retaining exclusivity for the Jimny and Swift.

Toyota had expressed a keen interest in creating its versions of the popular Jimny and Swift, envisioning a Toyota-badged Jimny as an affordable 4×4 alternative to the relatively expensive Fortuner. Despite a recent decline in Jimny sales, Maruti Suzuki remains committed to preserving the iconic status of these models, emphasizing that core brand identity models are not meant for sharing.

The Swift, a consistent best-seller for Maruti Suzuki, averages over 17,100 units sold monthly. Toyota, having only retailed Maruti Suzuki’s premium Nexa products under its own brand, saw potential for significant sales growth by introducing a Toyota-badged Swift. The Glanza and Rumion, both badge-engineered Maruti models, currently contribute 25 percent to Toyota’s total monthly sales.

Maruti Suzuki drew a parallel between the request for Toyota to badge engineer the Jimny and Swift and asking the same for the Land Cruiser, highlighting a shared commitment to respecting core models defining their brand identity.

Rumors about Toyota’s plans to rebadge both the Jimny and Swift had surfaced soon after the Jimny’s launch. Suzuki declined the offer, stating that both models are integral to the brands’ DNA, and sharing them would dilute their iconic status. This decision impacted Toyota’s potential benefits in the Indian market, as a rebadged Jimny could have served as an affordable 4×4 SUV option.

The Swift, a consistently popular hatchback, could have further boosted Toyota’s monthly sales. Currently, rebadged Baleno and Ertiga models contribute 25 percent to total sales. If the Swift were added, it could potentially add another 25 percent. Although the Jimny faces pricing challenges in India, Maruti Suzuki has implemented discounts and introduced a Thunder Edition to stimulate sales.

In addition to this development, Maruti Suzuki is actively working on an electric vehicle (EV) expected to launch next year. Toyota is also set to receive a different version of this EV, likely an SUV comparable to the current Grand Vitara, with pricing estimated between Rs 20-25 lakh. This collaboration exemplifies the ongoing partnership between Maruti Suzuki and Toyota in developing diverse automotive solutions.

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Automakers come up with unique schemes to push sales.

Automakers come up with unique schemes to push sales.

 

Leading passenger car makers are partnering with NBFC’s and banks to give consumers competitive financing solutions and improve market sales. In the  several early months, a potential customer will choose to pay considerably low installments and afterwards increase the percentage payable at a pre-specified rate.

 

Maruti Suzuki:

Maruti Suzuki India Ltd has collaborated with bankers such as ICICI Bank Ltd to include EMI of a maximum of Rs 899 for the first 3 months of its loan value of Rs 1 lakh. Another scheme lets borrowers pay EMI as small as Rs 1797 per lakh over the term of service, including the last payment where the borrower charges one-fourth of the loan value. The Delhi-based auto manufacturer has also partnered with banks to finance 100 percent of the automobile on-road. The firm has recently collaborated with Cholamandalam, to provide plans in which consumers will not have to pay EMI during the first 2 months. Maruti Suzuki has allied with HDFC Bank’s aim of providing financing options to vehicle buyers. Advantages will include low monthly payments over three months each year, up to 100% on-road financing, etc. This will benefit consumers in the entry-level categories in general. Together under tie-up, consumers can make use of a step-up EMI plus balloon plan with a monthly installment of Rs 1,111 per lakh for a loan period of 84 months.

 

Car leasing:

Maruti Suzuki is currently proposing leasing automobiles to its customers via dealer networks. This change will add optimism to Maruti Suzuki distributors at a time when the company has been under continuous stress owing to decreasing domestic revenues and the financial crisis triggered by the COVID-19 pandemic. This scenario can be suitable for the release of such services by Maruti, as city buyers are likely to favor the vehicle leasing system, rate drop, cost-effectiveness, and less burden on leased automobiles. Innovation presents an interesting alternative for the recovery of demand of purchase of cars in city centres.

 

Hyundai:

In the meantime, Hyundai Motor India Ltd is now offering its automobiles on lease. The car manufacturer considers this scheme to increase demand. The Hyundai Assurance Program will be provided on selected Hyundai car variants bought during May 2020. It will also protect the buyer for a term of 1 year since the date of delivery of the vehicle. They introduced a special and industry-leading EMI Assurance Program. It will offer young buyers of Hyundai employed in private companies complete peace of mind through this period and build optimistic and secure feelings for the purchase of Hyundai vehicles.

 

M&M:

M&M, the manufacturer of Scorpio and Bolero SUV, has now launched car loan plans under which consumers are subject to a 90-day suspension or may pay in 2021. In a 8-year loan period, a 90-day payment moratorium including 100 percent on-road financing, to enable buyers conveniently acquire their cars will be provided in the middle of the lock down. According to the company, the policies provide a 50 percent rebate from the payment charge and the opportunity to “buy now, pay later” for the doctor’s segment, a strong reimbursement program for security officers. While, woman consumers will be entitled to a 10-point reduction on the cost of borrowing. The car manufacturer now gives consumers the option of buying a BSVI-compliant pick-up and charging the same EMI as the BS-IV model while, the SUV buyer will now buy the model now and begin paying the monthly installment from 2021. Also, the firm is selling BS-VI vehicles on the same monthly installation as the previous BS-IV platform. In this program, the EMI for funded vehicles begins with as small as Rs 1,234 per lakh.

 

Volkswagen:

Volkswagen India has announced a leasing and lending service. In a bid to improve demand and render its vehicles available to customers, the German automaker has unveiled different ownership options, including rental and buy-back options. According to the company, new ownership models have been introduced, predicting that consumers are progressively looking at personal travel through mass transit and car-sharing. Such new initiatives can be used across every dealer network. Whereas, the rental period can vary from 2 to 4 years. Clients can also make use of zero down payment together with premiums, servicing and some other costs provided by the scheme. The lease program also offers buyers the ability to switch to certain Volkswagen vehicles. Although, Tiguan and Vento can be purchased under the promised buy-back program, the business has indicated that more versions will be put within this scheme.

 

Nissan:

Nissan has also launched Buy Now-Pay Later from January 2021 on selected models.

 

Tata Motors:

Under its latest Keys of Safety financing system, Tata Motors revealed a personalized EMI program for its Tiago model starting at Rs 5,000 per month for 6 months. As per the update, the EMI sum is slowly raised over a cumulative duration of 5 years. Consumers can select between three choices before waiting for their final EMI. Also providing 100% on-road financing for the full line of automobiles and SUVs.

 

Skoda:

Skoda Auto India and Toyota Kirloskar Motor claim to give pre-qualified buyers a zero own payment plan. Even though Toyota has extended the offer to pick customers depending on their credit scores, Skoda is now extending the EMI vacation to four months to six months.

 

Honda:

Honda Cars India give cash discounts of up to Rs 1 lakh on specific variants.

 

 

 

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