TVS Takes the E2W Crown: Surpasses Ola Electric in April
TVS Motor Secures the Leading Position in Electric Two-Wheeler Sales.
TVS Motor has achieved the leading position in electric two-wheeler (E2W) sales for April, marking a significant shift in the competitive landscape. This surge in sales pushed Ola Electric to second place, continuing a trend where the once-dominant company has struggled to maintain its top ranking.
The total number of electric two-wheelers sold in India during April 2025 amounted to 91,791 units, reflecting a significant 40% increase compared to the sales figures from April 2024. This figure surpasses the previous record of 66,878 units sold in April 2023. The sales data is based on information from the Vahan database, a national vehicle registry in India.
TVS Motor’s Performance
TVS Motor outperformed Ola Electric by a narrow margin of 27 units in April 2025. The company recorded sales of 19,736 units, boosted by an additional 1,534 units sold on April 30, coinciding with the Akshaya Tritiya festival, which is considered an auspicious time to make purchases. TVS Motor now holds approximately 22% of the E2W market share, achieving a record for the highest single-day sales volume by any leading electric two-wheeler manufacturer.
Ola Electric’s Decline
Ola Electric’s current performance marks a considerable decline compared to its standing in April of the previous year. During that period, Ola Electric held a commanding 52% market share. However, its market share has now declined to 21%. The company has faced a series of challenges, including controversies and reports of unsatisfactory dealership experiences, which appear to have deterred customers. April 2025 marks the third consecutive month that Ola Electric has failed to secure the top sales position, having been previously surpassed by Bajaj Auto in the preceding two months. The April 2025 figures also indicate a 42% YoY decrease in Ola Electric’s sales.
Bajaj Auto’s Position
With 19,001 units of its Chetak electric scooter sold in April, Bajaj Auto claimed the third spot in electric two-wheeler sales, demonstrating an impressive 151% year-over-year increase for the company. Vahan data indicates that Bajaj Auto sold 1,258 electric scooters on the final day of April. The recent introduction of the Chetak 2900, priced at Rs 1.15 lakh ex-showroom, may have influenced some potential buyers to delay their purchases in anticipation of this more affordable model.
Market Dynamics and Future Outlook
The Indian electric two-wheeler market is dynamic and evolving rapidly. Even though TVS Motor now leads the April 2025 electric two-wheeler sales charts, the industry is still a dynamic battlefield with constant change and intense rivalry between competitors. Companies are vying for market share through new product launches, pricing strategies, and addressing customer concerns.
Ola Electric’s decline highlights the importance of customer satisfaction and addressing service-related issues. The company’s ability to regain market share will depend on how effectively it resolves these challenges and rebuilds consumer confidence.
Bajaj Auto’s growth demonstrates the increasing demand for its Chetak electric scooter. The introduction of a more affordable variant could further drive sales and solidify its position in the market.
Other players in the E2W segment are also contributing to the market’s expansion, offering a variety of electric scooter models with different features and price points. This increasing competition is benefiting consumers by providing them with more choices.
Government Support and Industry Growth
The Indian government’s support for electric vehicles through various policies and incentives is playing a crucial role in driving the growth of the E2W market. Initiatives such as subsidies, tax benefits, and the development of charging infrastructure are encouraging consumers to adopt electric mobility.
As battery technology improves and prices of electric scooters become more competitive, the E2W segment is expected to continue its strong growth trajectory in the coming years. This growth will not only reduce carbon emissions but also create new economic opportunities and transform urban transportation in India.
Final Thoughts
April 2025 witnessed a shift in India’s electric two-wheeler industry, with TVS Motor rising to the forefront, signaling a significant evolution in the market. The impressive expansion of TVS Motor and Bajaj Auto stands in stark opposition to Ola Electric’s significant drop in market share. Ola Electric’s challenges highlight the critical importance of customer satisfaction and effective service delivery in this competitive sector. The overall growth of the E2W market is being propelled by government support and increasing consumer awareness of the benefits of electric mobility. This increased awareness, combined with a wider range of product offerings, is empowering consumers to make informed choices, further fueling the expansion of the electric two-wheeler segment and paving the way for a more sustainable transportation ecosystem in India.
The image added is for representation purposes only