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Nykaa's Innovation and Expansion Fuel Impressive Q1FY25 Results

Nykaa’s Innovation and Expansion Fuel Impressive Q1FY25 Results

About the stock

Nykaa, a leading Indian e-commerce platform focused on beauty and fashion, has demonstrated strong growth and financial performance in its latest quarterly report. The company’s strategic initiatives, including expansion into physical retail, focus on innovation, and investments in technology, have driven significant revenue growth and improved profitability.

Financial performance Q1FY25

Nykaa reported strong financial performance in Q1FY25. The company’s revenue from operations grew by 23% year-on-year, reaching INR 17,461 crore. This growth was accompanied by a 22% increase in gross profit, resulting in a gross margin of 43.3%. While expenses related to fulfillment, marketing, employee salaries, and other operations also increased, Nykaa’s ability to manage costs effectively led to a significant improvement in EBITDA, which grew by 31% year-on-year. This positive trend translated to a remarkable 127% year-on-year growth in PBT and a 150% increase in PAT.

Financial statement

Particulars Q1FY25 (Rs mn) Q1FY24 (Rs mn) YoY (%)
Revenue from Operations 17,461 14,218 23%
Gross Profit 7,560 6,186 22%
Gross Margin 43.30% 43.50% -21 bps
Fulfillment expenses 1,667 1,357 23%
As % of revenue from operations 9.50% 9.50% 0 bps
Marketing and S&D expenses 2,484 1,918 29%
As % of revenue from operations 14.20% 13.50% -73 bps
Employee Expenses 1,559 1,386 12%
As % of revenue from operations 8.90% 9.70% 82 bps
Other Expenses 890 790 13%
As % of revenue from operations 5.10% 5.60% 46 bps
EBITDA 961 735 31%
EBITDA Margin 5.50% 5.20% 34 bps
PBT 221 97 127%
PBT Margin 1.30% 0.70% 58 bps
PAT 136 54 150%
PAT Margin 0.80% 0.40% 39 bps
Adj. EBITDA 1,090 759 44%
Adj. EBITDA Margin 6.20% 5.30% 90 bps

 

Segments wise performance

● Beauty Segment: The beauty business remains a strong driver, with a 28% YoY growth in GMV and a 23% increase in net revenue. Nykaa’s strategic focus on expanding its brand portfolio and enhancing customer engagement through initiatives like Nykaa Play and personalized skincare solutions has been pivotal in this growth.
● Fashion Segment: Although the fashion segment experienced a slight decline due to shifts in product mix and promotional strategies, it still achieved a 21% YoY growth in net revenue. The company is addressing these challenges by focusing on category-specific growth and enhancing its luxury offerings.

Strategic Initiatives

● Supply Chain & Fulfillment: Investments in supply chain optimization have led to significant improvements in delivery times, with 50% of orders in major cities now being delivered the same or next day. This emphasis on expedited and dependable delivery positions Nykaa favorably within the competitive e-commerce landscape.
● Category Innovation: Nykaa’s focus on category-specific innovations, particularly in the fragrance and skincare segments, has driven substantial growth. The introduction of initiatives like CSMS and the expansion of luxury fragrance brands showcase Nykaa’s ability to cater to evolving consumer preferences.

Brand Focus:

● House of Brands Strategy: The Beauty segment within Nykaa’s House of Brands grew by 47% YoY. Investments in marketing and offline expansion are helping high-potential brands like Kay Beauty and Dot & Key to thrive.
● Sustainable and Inclusive Growth: The acquisition of Earth Rhythm and its focus on clean beauty and sustainability align well with Nykaa’s broader strategy of diversification and customer retention.
● eB2B Business: The eB2B business has grown rapidly, with a 72% YoY increase, driven by a focus on improving order quality and expanding the retailer base.

Customer & Market Expansion

● Customer Base Growth: Nykaa’s customer base expanded by 33% YoY, reaching 35 million, underscoring the brand’s increasing popularity and market penetration.
● Brand Partnerships and Offering: In the past year, Nykaa has added over 1,500 new brands to its portfolio, bringing the total to more than 6,700 brands. This expansion in brand partnerships enhances Nykaa’s product offerings, making it a go-to platform for a wide variety of beauty and fashion products. Nykaa has added luxury fragrance brands like Burberry, Dior, Estee Lauder, Jo Malone, Tom Ford, etc.
● Physical Store Network Expansion: Nykaa has significantly expanded its physical store network, which now includes 200 stores across India. This makes Nykaa one of the largest beauty retail networks in the country. The expansion of physical stores complements Nykaa’s online presence, providing customers with a seamless omnichannel shopping experience.
● Fulfillment Network and Reach:Nykaa’s fulfillment network has also seen significant growth, now covering 98% of pincodes in India through 44 warehouses. This extensive reach ensures that Nykaa can efficiently service a vast geographical area, enhancing customer satisfaction by reducing delivery times and improving service reliability.
● Content Creation and Engagement:Investing heavily in content creation, Nykaa has managed to reach 1 billion people through various Intellectual Properties (IPs). This focus on content not only strengthens brand awareness but also drives customer engagement, fostering a deeper connection with the brand.

Technology and Efficiency:

● Personalization Technology: Investments in personalization technology have enhanced customer experience and engagement through hyper-personalized recommendations.
● Operational Efficiency: The company has optimized fulfillment processes, reduced packaging costs, and increased warehouse capacities to support future growth.

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Nykaa Q2FY24 results: A Beauty brand on the rise with 5x growth

Nykaa Q2FY24 results: A Beauty brand on the rise with 5x growth

Company Overview:

Nykaa, established in 2012 by Falguni Nayar, stands as a prominent Indian e-commerce company specializing in beauty, wellness, and fashion products. Over the years, the company has experienced substantial growth, becoming a household name in India. Nykaa’s product range encompasses offerings from both local and international brands. Nykaa has a cumulative customer base of over 21 million, with over 3,600 domestic and international brands available across its 165 physical stores. The company also has over 80 participating brands and over 800 influencers, MUAs, and KOLs. Additionally, Nykaa has generated over 5,000 pieces of content.

Nykaa Q2 Business Segment Highlights:

Nykaa’s primary revenue driver is the Beauty and Personal Care (BPC) segment, contributing 77.9% of its revenue, 15.5% for Fashion, and 6.6% for other categories. The Compound Annual Growth Rate (CAGR) of the Gross Merchandise Value (GMV) has been 31%. The customer base has grown significantly, with 21% new consumers and 79% old customers totalling 20,016 in total. Nykaa’s product selections include over 3,600 foreign and domestic brands, as well as over 10,000 new Stock Keeping Units (SKUs) among the top 400 brands.

Strong key metrics:

In the fiscal year 2023, Nykaa demonstrated strong performance across both the Beauty and Personal Care (BPC) and Fashion segments. The BPC segment experienced a noteworthy 6% QoQ increase in monthly average visitors, reaching 26.8 million. This surge translated into a total of 10 million orders, marking a substantial 4% QoQ growth. The average order value (AOV) remained consistently strong at INR 1,916.

The Gross Merchandise Value (GMV) for the BPC segment exhibited robust growth, escalating by 8% QoQ to INR 20,016 million. Moving to the Fashion segment, there was a 6% QoQ rise in monthly average visitors, reaching 17.6 million. This uptick contributed to 1.7 million orders, reflecting a significant 18% QoQ increase, with the AOV steadily growing to INR 4061. Notably, the Fashion GMV demonstrated remarkable growth, surging by an impressive 17% QoQ to INR 7628 million.

Nykaa’s Offline Expansion:

Nykaa has significantly broadened its footprint, establishing 165 physical stores in over 60 cities across India. These stores feature three distinct formats: Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks. In Q2FY24 alone, the company successfully launched 13 new stores, contributing to an impressive 34% year-on-year (YoY) growth. This offline expansion has proven impactful, with an 8% contribution to the overall Gross Merchandise Value (GMV) in the Beauty and Personal Care (BPC) segment.

Nykaaland 2023: India’s Premier Beauty Festival

Nykaa, in its grandest celebration, hosted Nykaaland 2023, marking India’s biggest beauty festival. The event witnessed enthusiastic participation with over 80 brands, collaboration with 800 influencers, MUAs, and KOLs, resulting in the creation of over 5,000 diverse content pieces. This extravaganza drew a massive crowd, with more than 15,000 attendees immersing themselves in the beauty experience. Nykaa’s strategic social media and influencer outreach achieved a staggering reach of 525 million, amplifying the festival’s impact. A unique highlight was the first-time early access for Prive Gold & Platinum members.

Valuation and Key Ratios:

Nykaa’s stock valuation is notably high, standing at a multiple of 2,490 PE, with a market price of INR 171. This is in sharp contrast to the industry PE of 46.5. The company reports return ratios, with ROE at 1.42% and ROCE at 5.52%. Additionally, the stock is trading at 35.04 times its book value, and the EV/EBITDA stands at 149x.

Nykaa’s Q2FY24 Financial Performance:

Nykaa has experienced a notable 50% year-on-year (YoY) surge in net profit, reaching INR 7.8 crore. In Q2FY24, Nykaa maintained its upward trajectory, achieving a 22% YoY increase in revenue, reaching INR 15,070 crore. The key driver of this growth was the Beauty and Personal Care (BPC) segment, witnessing an 18% YoY surge to INR 12,782 crore, complemented by a robust 28% YoY increase in the Fashion business. The GMV soared to INR 29,435, reflecting a substantial 25% YoY growth, with significant contributions from both the BPC and Other business segments. EBITDA exhibited a noteworthy 10% QoQ increase, reaching INR 806 crore, and margins expanded by 18 bps QoQ. The PAT also demonstrated growth, reaching INR 7.8 crore.

Conclusion:

Nykaa, founded in 2012, has become a major force in Indian beauty and fashion e-commerce. With a customer base of over 21 million, 3,600 brands, and 165 physical stores, the company has witnessed substantial growth. Key Q2FY24 highlights include a 22% YoY revenue increase, with the BPC segment leading at 18% YoY growth. Nykaa’s offline expansion, showcased by 165 stores, and successful events like Nykaaland 2023 contribute to its strong market presence. Despite a high stock valuation, Nykaa’s financial indicators and a 50% YoY surge in net profit indicate a robust and strategic position in the industry.

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Nykaa Result update Q1FY24

Nykaa Result update: Q1FY24

Company Overview:

Nykaa, a digital consumer technology platform founded in 2012, has established itself as a leading provider of lifestyle retail experiences to consumers. The company boasts a diverse product portfolio encompassing beauty, personal care (BPC), and fashion products, including their own brand offerings. As of March 2023, Nykaa collaborates with more than 6,250 national and international brands and has amassed a substantial customer base of over 24 million individuals. Furthermore, they benefit from the support of 6,900 celebrities and influencers.

Growth Potential in India: large headroom for growth

 India’s per capita spending on BPC and fashion is currently under-indexed, presenting a substantial growth opportunity. With India’s GDP per capita projected to reach $5,500 by 2030, per capita spending on BPC and fashion is expected to increase to $45-$50 and $160, respectively. India is currently in the early stages of growth, with per capita consumption in these categories being among the lowest in peer countries. The online BPC and fashion market in India is anticipated to grow at a remarkable 29% CAGR and 14% over the next five years, reaching values of 799 billion and 11,746 billion by 2027, respectively.

 Business Segments:

Nykaa’s primary revenue driver is the Beauty and Personal Care (BPC) segment, contributing 87% of its revenue. This segment offers a wide range of products, with nearly 300,000 SKUs from over 3,100 global and domestic brands. The Fashion segment, although launched relatively recently in 2018, has quickly gained traction, contributing 8.5% of revenue. It features 1,553 brands and more than 4.3 million SKUs across various fashion divisions.

 

Key Metrics for FY23:  

In FY23, Nykaa witnessed robust performance in both the BPC and Fashion segments. Monthly average visitors for BPC grew by 21% YoY to 22.7 million, leading to a total of 34.8 million orders, a 31% YoY increase, with a consistent average order value (AOV) of INR 1,857. Gross merchandise value (GMV) for BPC surged by 33% YoY to INR 66,491 million. In the Fashion segment, monthly average visitors increased by 13% YoY to 17.3 million, resulting in 6 million orders, a 21% YoY increase, and a growing AOV of INR 3,973. Fashion GMV showed remarkable growth, surging by 47% YoY to INR 25,696 million

Offline Reach:

Nykaa has extended its reach with 145 physical stores in 60 Indian cities, offering three store formats – Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks. The company has an extensive presence, serving 27,800 pin codes, covering approximately 98% of serviceable pin codes across India.

Valuation:

company’s current stock valuation is at a multiple of 2,348 PE, with a market price of INR 147, compared to the industry PE of 74.5. Nykaa reports relatively low return ratios, with ROE at 1.42% and ROCE at 5.55%. The stock is trading at 30.3 times its book value, and the EV/EBITDA stands at 136x.

Q1FY24 Results Update:

In Q1FY24, Nykaa continued its growth trajectory, with consolidated revenue increasing by 23.8% YoY to INR 1,422 crore. This growth was primarily driven by the BPC segment, which saw a 22.8% YoY increase to INR 1,130 crore, coupled with a 6.3% YoY increase in the Fashion business. Gross merchandise value (GMV) reached INR 26.7 billion, growing by 23.7% YoY, with substantial contributions from both BPC and the Other business. Notably, Nykaa’s distribution mechanisms boosted GMV across online and physical channels. The Fashion segment’s GMV grew by 12.3% YoY to INR 653 crore, driven by an 18.2% YoY increase in order count. EBITDA surged by 59.5% YoY to INR 73 crore, with margins expanding by 120bps YoY to 5.2% due to cost optimization. PAT increased by 8.3% YoY (and 138% QoQ) to INR 5 crore.

Conclusion:

Nykaa’s performance in FY23 and Q1FY24 demonstrates its strong position in the Indian beauty, personal care, and fashion markets. With a growing customer base, expanding offline presence, and a promising outlook for India’s per capita spending in these sectors, Nykaa is poised for continued growth. However, investors should carefully consider the stock’s valuation and return ratios as part of their investment strategy.

 

 

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