Mother Dairy to Amul: Brands rush to quick commerce ahead of summer heatwaves

Brands Gear Up for Summer Heatwave: Quick Commerce Becomes the New Cool With the summer heat setting in and temperatures predicted to soar, top FMCG brands like Mother Dairy, Amul, and PepsiCo are shifting gears. Their new focus? Quick commerce platforms. As heatwaves are expected to sweep across several parts of India, consumer demand for chilled drinks, ice creams, and summer essentials is on the rise. To meet this growing need, brands are pushing their products onto rapid delivery platforms such as Blink it, Zepto , Swiggy Instamart. These services promise doorstep delivery in minutes — a major draw for customers trying to beat the heat. Mother Dairy is reportedly widening its digital offerings with more flavoured drinks, curd-based products, and ice creams. Similarly, Amul is enhancing its presence online through promotional campaigns and strategic collaborations with delivery apps to increase accessibility. A senior executive from the dairy sector mentioned that quick commerce is now central to their summer strategy. “People don’t want to step out in the scorching heat. If they can get a cold drink delivered in ten minutes, that’s where they’ll go.” Soft drink makers like PepsiCo and Coca-Cola are also in on the trend, tailoring special offers and bundled packs specifically for online platforms. Retail analysts believe this shift is more than just seasonal — it reflects a long-term change in consumer expectations. Speed and convenience are becoming just as important as price and product. As temperatures continue to climb, and traditional retail struggles to match the speed of online delivery, it’s clear that quick commerce could become the MVP of this summer season.

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