Amul Expands into Organic Products with Ambitious Revenue Goals
Amul, the iconic Indian dairy cooperative, is stepping up its game by diversifying its product offerings beyond dairy. In an effort to strengthen its position in the fast-moving consumer goods (FMCG) market, Amul has ventured into organic tea, sugar, jaggery, and spices. This move is part of the company’s broader strategy to expand its revenue streams and compete with other FMCG giants in India. Aiming for a turnover of ₹1 lakh crore by FY26, Amul is actively expanding its portfolio to include offerings beyond its traditional dairy products.
Strategic Expansion into Organic Products
Amul’s decision to enter the organic market comes at a time when consumers are becoming increasingly health-conscious and preferring natural, chemical-free products. Organic food products have gained substantial popularity over the past few years, with a significant rise in demand for alternatives like organic tea, sugar, jaggery, and spices. To tap into this growing trend, Amul is not just introducing products under the organic label but ensuring that they meet the highest standards of quality and sustainability.
The company has already begun rolling out certified organic products, including organic tea, sugar, jaggery, and spices. These products are sourced from farms that follow organic cultivation practices, ensuring that they are free from harmful chemicals and pesticides. By emphasizing sustainability and quality, Amul is appealing to a niche yet expanding market of health-conscious consumers looking for organic food options. This expansion aligns with the company’s broader strategy of becoming a comprehensive FMCG brand.
Setting Revenue Goals: ₹1 Lakh Crore by FY26
Along with its expansion into organic products, Amul has set a bold revenue goal of ₹1 lakh crore by FY26.This goal highlights the company’s determination to accelerate its growth trajectory and diversify into new segments. In the fiscal year 2024–2025, Amul recorded an impressive revenue of ₹66,000 crore, marking a significant growth that placed it ahead of several multinational competitors in India.
Amul’s revenue growth has been driven by the continued success of its dairy products, such as milk, butter, cheese, and ice cream, which are staples in Indian households. However, with its growing presence in the FMCG space, the company now aims to boost its turnover by tapping into more product categories, such as organic food products, health drinks, and snacks. As India’s middle class continues to grow, there is increasing demand for premium and diversified food options, which is exactly what Amul aims to address.
Diversification Beyond Dairy: Broadening Product Categories
While Amul’s dairy business remains its core, the company is strategically expanding into other categories. Ice cream, for instance, is one of the key non-dairy segments where Amul is seeing rapid growth. The company is forecasting a 35–40% growth in its ice cream business this year alone. To meet this rising demand, Amul is expanding its ice cream production capacity and increasing distribution reach.
Amul is set to scale up protein beverage production with a fivefold capacity boost through major investments. These efforts are indicative of Amul’s intention to capture a broader audience and cater to evolving consumer preferences, particularly as health-conscious choices gain popularity.
Global Expansion Plans: Aiming for International Reach
As Amul looks to build its brand further, it has set its sights on global expansion. The company is already present in international markets, including the United States, but its growth ambitions extend beyond these borders. The next phase of Amul’s global strategy involves expanding its footprint in the Middle East, South Asia, and Africa, where there is a rising demand for Indian food products.
The company’s international expansion will not only help to increase its market share globally but also position Amul as a leading FMCG player in various regions. Amul’s diverse product portfolio and strong brand recognition, especially within the Indian diaspora, give it a unique advantage in tapping into these growing markets.
Competitive Pricing Amidst Inflationary Pressures
One of the factors that have helped Amul maintain its leadership position in the Indian market is its ability to absorb the pressures of rising input costs. While other companies have raised prices in response to inflation, Amul has been able to keep its milk prices stable. The company’s approach is driven by its commitment to affordability and consumer trust. By not passing on increased costs to consumers, Amul has solidified its relationship with its large customer base.
This pricing strategy is essential in maintaining Amul’s competitive edge, especially in the face of growing competition from both local and international FMCG players. Thanks to its robust brand loyalty and dedication to providing high-quality products at affordable prices, Amul is well-equipped to maintain and grow its customer base, even amidst economic difficulties.
Conclusion: The Future of Amul
Amul’s venture into organic products and its ₹1 lakh crore FY26 goal highlight a transformative phase in its growth journey. As Amul continues to diversify its product portfolio, it is also preparing to capture an increasing share of the FMCG market. With strong growth prospects in both the domestic and international markets, Amul is well on its way to becoming a global FMCG powerhouse.
The company’s strategic focus on organic products, coupled with its strong financial position and market credibility, makes it a formidable player in the FMCG sector. As India’s consumer preferences continue to shift towards healthier and more sustainable food options, Amul’s timely entry into the organic market positions it as a leader in this segment. With its eyes set on global expansion and a broadening product range, Amul’s journey to achieving a ₹1 lakh crore turnover by FY26 seems increasingly achievable.
The image added is for representation purposes only
