Farmley Raises $40 Million to Fuel D2C Snacking Expansion
Introduction: A Funding Milestone for Farmley
India’s fast-growing direct-to-consumer (D2C) snacking brand Farmley has successfully raised $40 million in its latest funding round, marking a significant step toward expanding its presence in the country’s thriving healthy snacking market. The fresh capital infusion is expected to strengthen Farmley’s supply chain, enhance product innovation, scale offline retail, and expand both domestic and international reach.
This funding round reflects investors’ growing confidence in the D2C food sector, particularly in brands focused on healthy, transparent, and traceable products.
Funding Round Highlights
The $40 million was raised through a mix of equity and debt, with participation from existing investors and new backers. While the company has not disclosed all the investors involved, industry reports indicate that some major venture capital firms and strategic investors from the food and retail sectors were part of the round.
The funding is expected to be used across multiple growth areas:
• Scaling production and logistics infrastructure
• Expanding into newer product categories
About Farmley: Redefining Healthy Snacking
Since its founding in 2017, Farmley has grown to become a significant force in the health-conscious snacking market in India. The brand started by offering high-quality, preservative-free dry fruits and has since expanded into value-added snacks, including:
• Roasted nuts
• Trail mixes
• Super seed blends
• Fruit bites
• Nut-based treats
What sets Farmley apart is its farm-to-fork approach, wherein it directly procures ingredients from farmers and processes them through in-house facilities. This model allows the brand to maintain product purity, traceability, and affordability, all while cutting out middlemen.
With a mission to make clean snacking mainstream, Farmley’s product philosophy revolves around no preservatives, no added sugar, and no artificial additives.
Growth Trajectory and Market Position
In the last couple of years, Farmley has seen explosive growth, with its customer base spanning online marketplaces like Amazon, Flipkart, and its own D2C website, as well as offline channels including retail chains and general trade stores.
The company claims to have grown its revenue by over 3X year-on-year and has already touched a significant milestone in terms of monthly order volumes and repeat customer rates.
The brand’s presence in modern retail is also increasing, with products being stocked in over 8,000+ offline stores across metro and non-metro cities. With this funding, Farmley plans to expand to 20,000+ retail touchpoints in the next 18 months.
Consumer Trends Fueling the Surge
The D2C snacking space in India has witnessed exponential growth, especially post-pandemic, driven by heightened consumer awareness around health, wellness, and ingredient transparency. With rising disposable income, urbanization, and digital accessibility, Indian consumers—especially millennials and Gen Z—are seeking convenient, nutritious snacking options.
Farmley is well-positioned to tap into these trends with its emphasis on natural ingredients, clean labels, and sustainable sourcing. The brand also appeals to the lifestyle preferences of today’s conscious consumer, who looks beyond taste and price to assess quality, origin, and nutrition value.
Focus on Omnichannel Expansion
While Farmley initially gained traction through online channels, it has recently turned its attention to offline growth. With increasing consumer touchpoints in grocery stores, supermarkets, and local retailers, the brand is building a strong omnichannel strategy.
The fresh capital will be used to:
• Set up in-store branding and product displays
• Build a robust distribution network across Indian states
• Launch pilot stores or exclusive brand kiosks in malls and airports
• Increase collaborations with modern trade partners
This omnichannel strategy will also be complemented by deeper integration with hyperlocal delivery services and quick commerce platforms.
Future Plans and International Expansion
Farmley’s long-term roadmap includes global expansion, particularly targeting markets in the Middle East, Southeast Asia, and the US, where demand for clean-label Indian snacks is on the rise. The company is currently in the process of obtaining necessary regulatory certifications and building export supply chains.
Additionally, Farmley aims to launch 10–15 new SKUs (Stock Keeping Units) in the next year across the superfood, functional snack, and kids’ nutrition categories. Innovation labs are being set up to experiment with flavor diversity, shelf-life extension, and eco-friendly packaging.
Final Thoughts
Clean, functional snacking products are becoming more and more popular in India, as seen by Farmley’s $40 million fundraising campaign. By staying true to its roots—offering simple, transparent, and tasty snacks—Farmley has carved a niche in a competitive market and is now poised for exponential growth.
As Indian consumers continue shifting toward better food choices, brands like Farmley are set to become household staples. This funding not only empowers the brand to scale but also signals a broader trend of investors backing mission-driven food startups that blend health, innovation, and consumer trust.
The image added is for representation purposes only
