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Tata Motors Faces 9% Sales Dip in May 2025: What’s Behind the Decline?

Tata Motors Faces 9% Sales Dip in May 2025: What’s Behind the Decline?

Tata Motors experiences a 9% drop in total sales in May 2025, with passenger and commercial vehicle segments facing pressure from intensifying competition and evolving market trends.

Tata Motors Sees a 9% Year-over-Year Drop in May 2025 Vehicle Dispatches

In May 2025, Tata Motors recorded sales of 70,187 units, reflecting a 9% reduction from the 76,766 units sold during the same month the previous year. The decline spans both passenger vehicles (PVs) and commercial vehicles (CVs), reflecting ongoing challenges within India’s highly competitive automotive market.

Passenger Vehicle Segment Sees Noticeable Drop Despite EV Growth

The passenger vehicle division, including electric vehicles (EVs), experienced an 11% year-over-year decline, with sales totaling 42,040 units in May 2025 compared to 47,075 units in the same month last year. Out of the total passenger vehicle sales, 41,557 units were sold within the country, with a comparatively small portion of 483 units shipped overseas.

Although EV sales grew slightly by 2%, reaching 5,685 units, this marginal increase failed to counterbalance the overall downturn in passenger vehicles. Tata Motors, once a frontrunner in India’s EV sector, is now witnessing a shrinking footprint in the electric vehicle space. Its EV market share dropped significantly from 70% in fiscal year 2024 to 53% in fiscal year 2025. The decline was even more stark in April 2025, where EV market share fell to 36%, down from 61% a year earlier. This slump highlights intensifying competition as more players enter the EV market.

Increasing choices for consumers, including more affordable models from rivals and government incentives for EV adoption, have altered the competitive dynamics. Tata Motors now faces the challenge of innovating faster while managing pricing strategies to maintain its lead in a segment that is quickly evolving.

Commercial Vehicle Sales Decline Amid Mixed Segment Performances

In May, the commercial vehicle division of Tata Motors had a 5% decline in yearly sales, with 28,147 units sold. Domestic commercial vehicle sales were particularly hard-hit, falling by 9% to 25,872 units. Contrary to domestic patterns, the overseas market defied expectations, posting a remarkable 87% increase in sales, climbing to 2,275 units from 1,215 units the previous year.

Within the commercial vehicle segment, smaller vehicles and pickups experienced the steepest losses, plunging 20% to 9,064 units. Heavy commercial vehicles (HCVs) also saw a 10% dip, registering sales of 7,106 units.

On a brighter note, intermediate and light commercial vehicles (ILMCVs) recorded an 11% increase, reaching 4,954 units. Additionally, medium and heavy commercial vehicles (MH&ICVs), which include trucks and buses, maintained steady performance with 13,614 units sold, marginally up from 13,532 units in May 2024.

The international commercial vehicle sales growth underscores Tata Motors’ expanding global footprint and reflects demand in overseas markets where infrastructure development and industrial activities continue to rise. This diversification offers a buffer against domestic market fluctuations but also presents challenges such as adapting to different regulatory environments and logistics complexities.

Ongoing Downtrend Continues from April 2025

This sales report continues the declining pattern seen in April 2025, when Tata Motors experienced a 6.2% drop in overall sales. Over the past two months, the automaker has sold approximately 13,133 fewer vehicles than during the same period in the previous year, indicating sustained pressures from market conditions and heightened rivalry.

The downward trend signals a critical phase for Tata Motors, emphasizing the need for strategic agility. Consumer behavior is shifting rapidly, with preferences moving towards more fuel-efficient and electric vehicles. Additionally, global supply chain disruptions and inflationary pressures are impacting production costs and pricing strategies.

Final Thoughts

Tata Motors’ sales performance in May 2025 reveals ongoing hurdles in both passenger and commercial vehicle markets. While the company’s electric vehicle division showed modest growth, it has lost significant market share due to emerging competitors. The commercial vehicle segment also faced challenges, with domestic sales falling, although international sales provided some relief.

The data suggests Tata Motors is navigating a tough landscape characterized by evolving consumer preferences, increasing competition, and shifting dynamics in India’s automotive industry. To reverse these trends, Tata Motors may need to intensify innovation, strengthen marketing efforts, and expand its product offerings—especially in the fast-growing electric vehicle market.

Investing in advanced technologies, improving after-sales service, and tailoring products to regional demands could be vital strategies for the automaker. As the industry moves toward sustainability and digitization, Tata Motors’ ability to adapt quickly will be crucial for maintaining its position in India’s automotive sector.

 

 

 

 

 

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India's Electric Scooter Sales Surge 30% in May!

India’s Electric Scooter Sales Surge 30% in May!

 

TVS Motor, Bajaj Auto, and Ather Energy see surging sales as India’s EV market grows by a third in May, even as Ola Electric loses momentum and Chinese imports loom large on the horizon.

Summary:

India’s electric two-wheeler (E2W) sales increased significantly by 30% year over year in May 2025, reaching 1,00,266 units. Well-established companies such as TVS Motor, Bajaj Auto, and Ather Energy reported considerable increases in sales volume, whereas Ola Electric, the leading player in the sector, experienced a 50% drop in its monthly sales. The strong growth comes amid an evolving market landscape, with rising Chinese imports posing fresh challenges to Indian OEMs.

India’s E2W Market Charges Ahead: May Sales Hit 1 Lakh Units

India is increasingly moving towards the adoption of electric mobility. In May 2025, electric two-wheeler (E2W) sales surged by 30% year-on-year, reaching 1,00,266 units. This marks a significant psychological and economic milestone, signalling sustained consumer interest, improving infrastructure, and increasing product diversity in the electric mobility space.
While the headline numbers show promising growth, the market’s underlying dynamics are shifting rapidly. Traditional ICE (internal combustion engine) giants like TVS Motor and Bajaj Auto and newer players like Ather Energy have emerged as key beneficiaries of the latest surge. In contrast, Ola Electric, which once led the segment, reported a sharp decline in monthly volumes.

Market Share Shake-Up: TVS and Bajaj Double Down, Ola Declines

TVS Motor Company showed impressive results in May, with its electric two-wheeler sales reportedly more than doubling compared to the same month last year. This was due to its iQube series’ wide acceptability and improved supply chain efficiency. The company has steadily expanded its charging network and upgraded its product features, which has helped it strengthen its market share.
Bajaj Auto, leveraging its trusted Chetak EV, also saw a significant upswing, with sales more than doubling compared to May 2024. Bajaj’s strategy of leveraging its ICE dealer network and offering a premium, low-maintenance EV alternative has started to bear fruit.
Ather Energy, known for its tech-savvy offerings and consistent branding, recorded an impressive rise in monthly volumes. With its expanded production capacity, wider retail reach, and battery subscription options, Ather is increasingly viewed as a reliable long-term player.
In contrast, Ola Electric’s sales halved in May, signalling either a strategic pullback or challenges in product delivery, customer service, or market saturation in early-adopter zones. While Ola remains a major player, the sharp decline has sparked speculation about its ability to sustain leadership amid growing competition and evolving consumer expectations.

Rising Chinese Threat: Low-Cost Imports Stir Concerns

Beyond domestic competition, Chinese electric two-wheelers and components are beginning to make their presence felt in the Indian market. Several low-cost Chinese brands have entered via import channels or local assembly partnerships, offering aggressively priced models with attractive features.
Indian manufacturers fear that the influx of unregulated or lightly monitored Chinese EVs could threaten pricing stability and quality standards. These imports, often not subject to the same quality certifications or safety benchmarks, can undercut prices while raising concerns about battery reliability and after-sales service.
Industry groups and local manufacturers are advocating for the government to tighten import regulations and boost local value addition by introducing more stringent requirements for the FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) subsidy.

Policy Push and Consumer Tailwinds

The growth in May sales comes on the back of continued policy support from the central and state governments, such as:
FAME II subsidies extended till 2027
State-specific incentives like road tax exemption, registration fee waivers, and capital support
GST at 5% on EVs compared to 28% on ICE vehicles
PLI (Production Linked Incentive) scheme support for advanced battery manufacturing
Moreover, consumer awareness around fuel savings, environmental consciousness, and improved financing options have made electric scooters a practical urban mobility choice.

Supply Chain and Infrastructure Gains

One of the major factors supporting E2W growth is the maturing supply chain ecosystem, especially for battery packs, power electronics, and motor controllers. Local sourcing has increased significantly over the past 12 months, reducing import dependence.
Charging infrastructure, though still developing, has seen notable progress with the rise of home charging units, battery-swapping stations, and fast-charging corridors in Tier-1 and Tier-2 cities. Companies like Bounce, Sun Mobility, and Jio-bp are investing heavily in last-mile EV energy solutions.

Outlook: Can India’s EV Ecosystem Sustain the Growth?

Looking ahead, the Indian E2W market appears poised for sustained expansion. However, moving ahead brings its own challenges. Important factors to monitor include:
– Clear policies regarding FAME III and long-term subsidy strategies
– Competition from imports from China and related regulatory measures
– Concerns about battery fires and safety during peak summer temperatures
– Access to financing for buyers in rural and semi-urban areas
– After-sales support networks and guarantees on residual value
The coming quarters will be crucial in determining whether the growth in May is an inflection point or a short-term spurt.

Conclusion

In May 2025, India’s electric two-wheeler sector reached a significant milestone by surpassing 100,000 monthly sales, reflecting a 30% year-on-year growth. With homegrown giants like TVS and Bajaj aggressively capturing market share and the likes of Ather innovating rapidly, the competitive landscape is evolving fast. Ola Electric’s sharp decline adds a twist to the story, while the entry of low-cost Chinese imports stirs the pot further.
As the electric mobility race intensifies, India’s E2W sector is no longer just about transportation—it’s about strategic autonomy, economic opportunity, and environmental resilience.

 

 

 

 

 

 

 

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Mahindra Reports 17% Increase in Sales for May, Fuelled by 21% Surge in SUV Sales

EV Stock Delivers Over 570% Profit Surge as Revenues Soar in Q4 FY25

EV Stock Delivers Over 570% Profit Surge as Revenues Soar in Q4 FY25

EV Stock Delivers Over 570% Profit Surge as Revenues Soar in Q4 FY25

 

Mercury Ev-Tech reports massive quarterly profit and revenue growth, showcasing strong performance amid a recovering market and bullish investor sentiment.

Mercury Ev-Tech Reports Exceptional Q4 Financial Performance

Mercury Ev-Tech, a small-cap firm traded on the BSE, delivered an exceptional financial surge in its quarterly report concluding on March 31, 2025, marking a notable achievement within the electric vehicle industry. The company’s net profit after tax (PAT) skyrocketed by an astonishing 574%, rising from ₹0.23 crore in the same quarter last year to ₹1.55 crore in Q4 FY25.

This surge in profitability is complemented by an impressive 450% increase in revenue from operations, which reached ₹30.68 crore, up sharply from ₹5.57 crore recorded in the corresponding quarter a year ago. These figures clearly indicate Mercury Ev-Tech’s growing foothold in India’s rapidly expanding EV market.

Annual Growth Highlights Strong Momentum

Looking at the full fiscal year FY25, Mercury Ev-Tech sustained its robust growth momentum. The firm witnessed its net earnings soar over threefold, climbing by 297% to reach ₹7.91 crore, up from ₹1.99 crore in the previous fiscal year FY24. Sales revenue also saw a significant rise, climbing 307% to ₹89.64 crore from ₹22.02 crore the previous year.

These impressive annual results underscore the company’s consistent operational improvements and growing market demand for electric vehicles. Mercury Ev-Tech’s ability to capitalize on the burgeoning interest in clean transportation solutions reflects both strategic execution and favorable market conditions.

Stock Movement and Market Performance

Despite the stellar earnings, Mercury Ev-Tech’s stock initially opened lower at ₹62.80 on the Bombay Stock Exchange, slightly down from its previous close of ₹63.15. However, the shares quickly recovered during the trading session and touched an intraday high of ₹64.98, signaling renewed investor confidence.

Over the past year, the stock has experienced some volatility, with a 52-week trading range between ₹51.24 and ₹1,139.20. Currently, the company holds a market capitalization of ₹1,213.36 crore, reflecting its growing presence within the small-cap segment.

Remarkably, Mercury Ev-Tech has delivered multibagger returns of 6,767% over the last three years, a phenomenal gain by any standard. Over two years, the stock has provided a 223% return. However, it faced a 12% decline over the past 12 months and is up 32% year-to-date, highlighting some market fluctuations amid sector-wide dynamics.

Broader Market Context: Sensex and Nifty Rally

Mercury Ev-Tech’s strong financial results emerge in the context of an overall market rebound. On the same day, key benchmark indices bounced back sharply. In the late morning session, the BSE Sensex experienced a strong surge, rising by 953.18 points to close at 81,905.17. Meanwhile, the NSE Nifty gained 299.35 points, finishing at 24,909.05.
This rally was primarily fueled by strong buying interest in major blue-chip stocks, especially in the IT sector and consumer goods companies. Shares of ITC, Eternal, Power Grid, Tech Mahindra, Infosys, and HCL Technologies spearheaded the Sensex’s advance with notable gains. Conversely, Sun Pharma was the only significant laggard, experiencing some sell-off pressure.

Key Factors Behind Mercury Ev-Tech’s Rapid Growth

Several drivers explain Mercury Ev-Tech’s impressive financial turnaround. Increasing environmental consciousness and government support for electric mobility in India have propelled demand for EVs. Subsidies, tax benefits, and infrastructure improvements have collectively created a favorable environment for companies in this space.

Mercury Ev-Tech’s strategic focus on broadening its product range and scaling production capacity has allowed it to meet growing consumer needs effectively. The company has also invested in technological advancements, improving vehicle performance, battery efficiency, and affordability, which have made its offerings more competitive.

Enhanced distribution networks and after-sales support have further strengthened customer satisfaction and loyalty, contributing to sustained sales growth.

Challenges and Opportunities Ahead

While Mercury Ev-Tech’s recent results are encouraging, the company faces challenges common to the EV industry, including intense competition, supply chain constraints, and the need for ongoing innovation. However, its proven ability to grow revenues and profits rapidly suggests a solid foundation to navigate these hurdles.

The Indian EV market is poised for exponential growth, driven by increasing urbanization, rising fuel costs, and stricter emission norms. Mercury Ev-Tech’s continued investment in R&D and expansion of sales and service infrastructure positions it well to capture emerging opportunities.

Conclusion: Mercury Ev-Tech’s Bright Prospects in a Booming EV Market

Mercury Ev-Tech’s exceptional quarter and fiscal year performance highlight its potential as a leading contender in India’s electric vehicle revolution. The dramatic rise in profits and revenues reflects strong operational execution and growing market acceptance of EV technology.

As broader market indices rally and investor sentiment improves, Mercury Ev-Tech stands out as a compelling multibagger stock with promising growth prospects. With supportive government policies, increasing consumer interest, and the company’s strategic initiatives, Mercury Ev-Tech is well-equipped to maintain its upward trajectory in the evolving clean mobility landscape.

 

 

 

 

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Hero MotoCorp Accelerates 1.49% as Bulls Take the Wheel

Hero MotoCorp Accelerates 1.49% as Bulls Take the Wheel

 

Hero MotoCorp Stock Climbs 1.49% on Heavy Trading Amid Positive Market Sentiment

In the recent trading session, shares of Hero MotoCorp, India’s largest manufacturer of two-wheelers, rose by 1.49%, closing near ₹4,410 per share. This upward movement was accompanied by a surge in trading volume, with over 500,000 shares changing hands. Such activity indicates growing investor interest and optimism about the company’s future prospects. Hero MotoCorp’s performance helped it stand out as one of the top gainers in the NIFTY Auto index, showcasing positive momentum for the brand in the stock market.

Solid Financial Results Back Investor Confidence

Hero MotoCorp has demonstrated impressive financial strength with its latest annual results for FY25. The company reported revenue figures of ₹40,923 crore, indicating steady growth compared to previous years. Profitability also improved, with net profit reaching ₹4,537 crore, signaling efficient operations even in a competitive market.
The company’s earnings per share (EPS) reached ₹219, highlighting its ability to generate significant returns for shareholders. Additionally, Hero MotoCorp posted a return on equity (ROE) of 22.7%, which reflects effective use of equity capital to create profits. Its conservative financial policy is evident in the low debt-to-equity ratio of 0.02, minimizing financial risk and providing flexibility for future investments.

Positive Technical Indicators Reinforce Uptrend

From a charting perspective, Hero MotoCorp’s share price has been trading above both its 30-day moving average (approximately ₹3,719) and 150-day moving average (about ₹4,263). This technical pattern is often viewed as a bullish signal by market analysts, suggesting the potential for continued price appreciation.
Moving averages act as dynamic support and resistance levels, and a price holding above these averages typically attracts further buying interest. This technical strength complements the company’s fundamental robustness, making it an appealing option for a broad spectrum of investors.

Industry Leadership and Market Position

Hero MotoCorp commands a significant market share in India’s two-wheeler segment. Being part of the NIFTY 50 index, which tracks India’s top 50 publicly traded companies, reinforces its status as a market leader. The company’s wide range of motorcycles and scooters, combined with a well-established distribution network, provides a competitive edge.
Moreover, Hero MotoCorp is positioning itself to capitalize on the growing electric vehicle (EV) trend. With the Indian government promoting greener transportation, the company’s investment in EV technology could be pivotal to sustaining long-term growth and capturing new customer segments.

Strategic Initiatives Driving Future Growth

Looking forward, Hero MotoCorp aims to deepen its presence in the EV market by rolling out innovative electric two-wheelers tailored to Indian consumers. Alongside this, the company is focused on optimizing its manufacturing processes and supply chain management to improve efficiency and reduce costs.
Hero MotoCorp also continues to reward shareholders through consistent dividend payments and has the potential to announce bonus shares, which enhances shareholder value and maintains investor trust.

Risks to Consider

Despite its strong fundamentals, Hero MotoCorp faces several challenges. Competition in the Indian two-wheeler industry is intensifying, with both domestic rivals and multinational companies vying for market share. The rising cost of raw materials and regulatory changes related to emissions standards also pose risks to margins.
Global supply chain disruptions could affect production schedules, while macroeconomic factors such as inflation and interest rate fluctuations may impact consumer purchasing power and financing costs. Navigating these uncertainties will be critical for Hero MotoCorp’s sustained success.

Conclusion

Hero MotoCorp’s recent 1.49% rise in share price, backed by heavy trading volumes, signals renewed investor confidence. The company’s strong revenue growth, profitability, and prudent financial management create a solid foundation for future expansion.
Technical indicators support the bullish outlook, indicating potential for continued gains. With a firm grip on the two-wheeler market and ambitious plans in the electric vehicle space, Hero MotoCorp remains a key player to watch in India’s automotive industry.
Investors should, however, stay vigilant about the competitive landscape and economic factors that could influence performance. Overall, Hero MotoCorp’s blend of stability and innovation makes it a compelling stock in the evolving mobility sector.

 

 

 

 

 

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TVS Takes the E2W Crown: Surpasses Ola Electric in April

TVS Takes the E2W Crown: Surpasses Ola Electric in April

 

TVS Motor Secures the Leading Position in Electric Two-Wheeler Sales.

TVS Motor has achieved the leading position in electric two-wheeler (E2W) sales for April, marking a significant shift in the competitive landscape. This surge in sales pushed Ola Electric to second place, continuing a trend where the once-dominant company has struggled to maintain its top ranking.

The total number of electric two-wheelers sold in India during April 2025 amounted to 91,791 units, reflecting a significant 40% increase compared to the sales figures from April 2024. This figure surpasses the previous record of 66,878 units sold in April 2023. The sales data is based on information from the Vahan database, a national vehicle registry in India.

TVS Motor’s Performance

TVS Motor outperformed Ola Electric by a narrow margin of 27 units in April 2025. The company recorded sales of 19,736 units, boosted by an additional 1,534 units sold on April 30, coinciding with the Akshaya Tritiya festival, which is considered an auspicious time to make purchases. TVS Motor now holds approximately 22% of the E2W market share, achieving a record for the highest single-day sales volume by any leading electric two-wheeler manufacturer.

Ola Electric’s Decline

Ola Electric’s current performance marks a considerable decline compared to its standing in April of the previous year. During that period, Ola Electric held a commanding 52% market share. However, its market share has now declined to 21%. The company has faced a series of challenges, including controversies and reports of unsatisfactory dealership experiences, which appear to have deterred customers. April 2025 marks the third consecutive month that Ola Electric has failed to secure the top sales position, having been previously surpassed by Bajaj Auto in the preceding two months. The April 2025 figures also indicate a 42% YoY decrease in Ola Electric’s sales.

Bajaj Auto’s Position

With 19,001 units of its Chetak electric scooter sold in April, Bajaj Auto claimed the third spot in electric two-wheeler sales, demonstrating an impressive 151% year-over-year increase for the company. Vahan data indicates that Bajaj Auto sold 1,258 electric scooters on the final day of April. The recent introduction of the Chetak 2900, priced at Rs 1.15 lakh ex-showroom, may have influenced some potential buyers to delay their purchases in anticipation of this more affordable model.

Market Dynamics and Future Outlook

The Indian electric two-wheeler market is dynamic and evolving rapidly. Even though TVS Motor now leads the April 2025 electric two-wheeler sales charts, the industry is still a dynamic battlefield with constant change and intense rivalry between competitors. Companies are vying for market share through new product launches, pricing strategies, and addressing customer concerns.

Ola Electric’s decline highlights the importance of customer satisfaction and addressing service-related issues. The company’s ability to regain market share will depend on how effectively it resolves these challenges and rebuilds consumer confidence.

Bajaj Auto’s growth demonstrates the increasing demand for its Chetak electric scooter. The introduction of a more affordable variant could further drive sales and solidify its position in the market.

Other players in the E2W segment are also contributing to the market’s expansion, offering a variety of electric scooter models with different features and price points. This increasing competition is benefiting consumers by providing them with more choices.

Government Support and Industry Growth

The Indian government’s support for electric vehicles through various policies and incentives is playing a crucial role in driving the growth of the E2W market. Initiatives such as subsidies, tax benefits, and the development of charging infrastructure are encouraging consumers to adopt electric mobility.

As battery technology improves and prices of electric scooters become more competitive, the E2W segment is expected to continue its strong growth trajectory in the coming years. This growth will not only reduce carbon emissions but also create new economic opportunities and transform urban transportation in India.

Final Thoughts

April 2025 witnessed a shift in India’s electric two-wheeler industry, with TVS Motor rising to the forefront, signaling a significant evolution in the market. The impressive expansion of TVS Motor and Bajaj Auto stands in stark opposition to Ola Electric’s significant drop in market share. Ola Electric’s challenges highlight the critical importance of customer satisfaction and effective service delivery in this competitive sector. The overall growth of the E2W market is being propelled by government support and increasing consumer awareness of the benefits of electric mobility. This increased awareness, combined with a wider range of product offerings, is empowering consumers to make informed choices, further fueling the expansion of the electric two-wheeler segment and paving the way for a more sustainable transportation ecosystem in India.

 

 

 

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