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PNG Jewellers Aims for 27–30% Revenue Surge in FY26

PNG Jewellers Aims for 27–30% Revenue Surge in FY26

PNG Jewellers Aims for 27–30% Revenue Surge in FY26

 

Backed by strong retail performance, rapid digital expansion, and an aggressive strategy for opening new stores, PNG Jewellers is aiming for substantial double-digit value growth in the financial year 2026.

Strong Finish to FY25 Sets the Stage

PNG Jewellers closed FY25 with impressive numbers. Consolidated revenue rose by 25.9% for the year, with a 5.1% increase in Q4 alone. The retail segment, which forms over 80% of the company’s business, surged by 50% in the last quarter, while e-commerce sales more than doubled, now contributing nearly 6% of total revenue. Franchise operations also saw robust growth, reflecting successful market penetration and brand strength.
The company’s net profit for Q4 FY25 climbed 13% to ₹62 crore, even as margins narrowed due to rising gold prices and competitive pressures. PNG achieved its highest-ever single-day sales of ₹123.5 crore during Gudi Padwa, a 40% increase over the previous year, underscoring the power of festive demand.

FY26 Growth Targets and Expansion Plans

Chairperson Saurabh Gadgil and CFO Kiran Firodiya have both outlined ambitious plans for FY26. The company is aiming for overall value growth of 27–30%, combining expected jewellery volume growth of 15–16% and value growth of 10–12%. This target is underpinned by:
• Aggressive Store Expansion: PNG plans to open 20–25 new retail outlets in FY26, focusing on high-potential markets like Uttar Pradesh and further strengthening its presence in Maharashtra and Goa. The brand presently runs 53 outlets, encompassing a mix of company-owned and franchised locations.
• Digital and E-commerce Push: E-commerce sales grew by over 240% in Q4 FY25, and this channel is expected to be a significant growth driver going forward.
• Franchise Network Scaling: Franchise operations contributed nearly 12% of total revenue, with a 37% year-on-year increase, indicating successful brand replication in new geographies.

Market Drivers: Weddings, Festive Demand, and Consumer Shifts

The wedding season and festivals like Akshaya Tritiya are expected to provide a strong start to FY26, with consumer sentiment remaining upbeat despite elevated gold prices. PNG’s leadership notes that the India consumption story is robust, and the trend of customers moving from unorganized to organized retail continues to accelerate. This shift is reflected in higher footfalls, a strong conversion rate (over 92%), and consistent same-store sales growth above 26%.

Navigating Market Challenges

While gold prices remain volatile due to geopolitical uncertainty and policy changes, PNG Jewellers is confident about its growth trajectory. The company is leveraging platforms like IIBX for gold imports and adapting its product mix to favor lightweight, high-margin jewellery. Recent government moves, such as custom duty adjustments, have also influenced pricing and sourcing strategies.
Despite a drop in average ticket size (from ₹85,000 to ₹77,000), the overall number of customers has risen sharply, compensating for this decline and contributing to revenue growth. The company’s emphasis on high-end, studded jewellery is yielding positive results, as the studded jewellery ratio climbed to 7.4% in Q4 FY25.

Outlook: Confidence in Sustained Growth

Looking forward, PNG Jewellers remains confident in sustaining its upward growth trajectory.
The combination of new store launches, digital innovation, and a loyal customer base positions the company well for FY26. The management is also betting on continued demand from weddings, festivals, and a broader shift toward branded jewellery purchases.

Conclusion

PNG Jewellers is aiming for a 27–30% increase in value for FY26, building on solid results from FY25, planned expansion efforts, and keen insight into shifting consumer preferences.
As the company continues to invest in retail, digital, and franchise channels, it is poised to capture a larger share of India’s growing jewellery market, even amid external challenges.

 

 

 

 

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Festive Ecommerce Sales Surge to $6.5 Billion in One Week, Mobile Phones Lead Demand

Festive Ecommerce Sales Surge to $6.5 Billion in One Week, Mobile Phones Lead Demand

India’s online marketplaces achieved record sales of $6.5 billion (approximately ₹55,000 crore) within just one week of festive sales starting September 26, marking a 26% year-on-year increase. This robust performance, primarily driven by mobile phones, electronics, and consumer durables, underscores the evolving consumer behavior toward higher-priced products with equated monthly installment (EMI) options playing a crucial role.

Record Sales and Early Trends
The week-long festive period accounted for 55% of the expected total sales during the entire festive season, with the Gross Merchandise Value (GMV) forecast to reach $12 billion this year, up from $9.7 billion in 2023, according to Datum Intelligence. Flipkart’s Big Billion Days and Amazon’s Great Indian Festival began with early access for premium subscribers on September 26, contributing to the initial surge in purchases. Meesho, a rising player in the ecommerce space, reported a 40% year-on-year jump in orders, with 45% of its demand coming from smaller towns (tier-IV cities and beyond).

Vidit Aatrey, cofounder and CEO of Meesho, highlighted that the demand was “front-loaded” this year as customers planned their purchases early to ensure timely deliveries before the festival season. Flipkart also emphasized strong demand across both metros and smaller towns, with customers from cities such as Medinipur, Hisar, and Bankura actively participating in the sale.

Consumer Shift to Premium Products
The ecommerce boom reflects a shift in consumer behavior towards high-value goods, with the average selling price (ASP) of purchases increasing. Premium smartphones like the iPhone 13, OnePlus models, and Samsung S23 Ultra were among the best-sellers. According to Amazon India’s director of consumer electronics, Ranjit Babu, the premium segment, especially items priced over ₹30,000, witnessed a 30% year-over-year growth. Notably, nearly 75% of orders for premium electronics came from smaller towns beyond tier-II cities, indicating the widening reach of ecommerce platforms.

In addition to electronics, categories like kitchenware, healthy snacks, home decor, and travel accessories saw rapid growth. Unicommerce, a software firm serving ecommerce businesses, reported a 100% rise in orders for these categories during the Navratri period. This expanding category mix demonstrates consumers exploring beyond traditional festive purchases, such as ethnic clothing and gift items.

Challenges and Supply Constraints
Despite the sales boom, supply chain issues emerged as a significant challenge. Brands have struggled to keep up with higher-than-expected demand, risking stockouts. Ahana Gautam, founder of health-snack brand Open Secret, noted that her team’s focus has shifted to managing supply. “Our biggest challenge isn’t demand but ensuring we don’t run out of stock,” Gautam said. Open Secret reported 50-200% growth across different product categories this festive season, driven by snack boxes and gifting products.

Role of EMI Payments and Discounts
EMI options and festive offers have played a key role in driving consumer purchases, particularly in higher-value categories like smartphones, TVs, laptops, and home appliances. More than 50% of buyers in these categories opted for EMI, making large purchases more affordable. Analysts noted that while the first week’s sales were brisk, consumer interest typically shifts towards lower-priced goods during the latter part of the festive season.

Satish Meena, adviser at Datum Intelligence, anticipates a second wave of strong demand between Dussehra and Diwali. “The sales momentum started fast, and we expect another uptick as customers return for lower ASP products during the next phase,” Meena explained.

Outlook
The 2024 festive season showcases the growing penetration of ecommerce into smaller towns, where consumers are increasingly purchasing premium products. With logistics and supply management becoming crucial factors, ecommerce players need to stay agile to meet consumer expectations. Brands and platforms are also leveraging early sales windows to capture demand ahead of the key festivals. As festive shopping patterns evolve, the competition to provide seamless delivery, flexible payment options, and a diverse product range will continue to shape the ecommerce landscape in the months ahead.

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