Prestige Group Plans ₹42,000 Crore Housing Launches in FY26 Amid Real Estate Boom
In a bold move to capitalize on the rising demand for residential real estate, Prestige Group has announced its plan to launch housing projects worth ₹42,120 crore in the financial year 2025–26 (FY26). This expansion will span across major metropolitan cities in India and marks one of the company’s largest initiatives in recent years.
A Massive Expansion Plan
The Bengaluru-based real estate developer aims to launch 25 housing projects in FY26, covering a total developable area of approximately 44.8 million square feet. This marks a significant escalation compared to FY25, during which the group launched 26.28 million square feet of residential space, valued at ₹26,222.8 crore.
According to the company, these upcoming projects will be strategically located in cities like Bengaluru, Chennai, Hyderabad, Mumbai, Delhi-NCR, and Goa. These urban centers have shown strong housing demand, driven by a growing population, improving infrastructure, and rising income levels. By tapping into these markets, Prestige Group intends to strengthen its footprint across India and cater to a wider spectrum of homebuyers.
Learning from FY25 Challenges
The FY25 performance of Prestige Group was hampered by delays in regulatory approvals, which led to a postponement of several project launches. As a result, the company reported a 19% decline in sales bookings, dropping to ₹17,023.1 crore for the year. The delayed launches significantly impacted their revenue pipeline and customer acquisitions.
However, Prestige Group is now positioned to bounce back with a more robust pipeline. The company has stated that all necessary approvals for the FY26 launches are either in place or in the final stages, ensuring a smooth rollout. This proactive approach reflects the firm’s adaptability and learning from the past year’s operational bottlenecks.
Riding the Wave of Housing Demand
India’s residential property market has shown strong resilience and growth post-pandemic. Demand for home ownership has surged, particularly in Tier 1 cities, where consumers are seeking spacious, modern homes with access to lifestyle amenities. The low-interest-rate regime during the past few years, coupled with rising disposable income and hybrid work models, has contributed to a surge in demand.
Prestige Group’s expansion comes at a time when the sector is poised for long-term growth. The company’s diversified presence across key cities allows it to target different consumer segments—from affordable housing to premium and luxury properties. This broad market approach positions Prestige to benefit from both volume and value growth.
Focus on Customer-Centric Development
The group has indicated that its upcoming projects will not only emphasize architectural quality and amenities but also adopt sustainable practices and smart technologies. This includes green building certifications, energy-efficient designs, and smart home integrations. These features are increasingly becoming critical for urban buyers, who are looking for more than just location or size in their home-buying decisions.
Prestige is also likely to introduce new project formats and layouts based on shifting consumer preferences. Post-pandemic trends indicate a demand for larger living spaces, balconies, community amenities, and co-working spaces within residential complexes.
Financial and Strategic Readiness
To support this massive launch plan, Prestige Group is expected to leverage a combination of internal accruals, joint development agreements, and institutional funding. With a proven track record in project execution and a solid reputation in the market, the company is likely to attract investors and land partners willing to collaborate on large-scale developments.
Moreover, the company has shown strong governance and consistent financial performance over the years, which adds credibility to its future plans. Its ability to manage a wide portfolio across geographies also reduces risk concentration and enhances operational flexibility.
Market Impact and Industry Implications
Prestige’s aggressive expansion is likely to spur competition in the real estate sector, especially among top-tier developers operating in metro cities. As the demand for homes continues to rise, developers are now racing to lock in strategic land parcels and expedite project timelines. This could lead to a surge in supply, offering buyers more choices and better deals.
Additionally, the sector is benefiting from increasing formalization and transparency due to regulatory reforms like RERA (Real Estate Regulatory Authority), which has helped rebuild buyer confidence.
Conclusion
Prestige Group’s ₹42,000 crore project rollout for FY26 signals a significant revival following a subdued performance in FY25. With strategic city selections, improved regulatory readiness, and a customer-focused approach, the company is well-positioned to capture a significant share of India’s booming residential real estate market. This move not only reaffirms the group’s long-term growth strategy but also signals broader optimism for the Indian housing sector in the years ahead.
The image added is for representation purposes only
